Differentiating your product, your messaging, your marketing and your brand
From Revenue Chaos to Revenue R&D
Revenue R&D is the scientific process of advancing revenue-generating programs from concept to fully integrated programs in a consistent, scalable way.
From Concept to Fully Integrated:
RESEARCH - Plan & Discover
PHASE 1 : Experiment
Launch new experiments into market with proper data collection and analytics
PHASE 2 : Positive Signal
Collect quantitative & qualitative data as early indicators of success, including correlation to the pipeline production
PHASE 3 : Repeatability
Prove results through replication, noting repeated positive signals, including consistently driving high intent revenue pipeline month – over – month
PHASE 4 : Operationalize & Scale
Situate the processes, talent, technology & analytics for consistently executing successful programs at scale
PHASE 5 : Fully Integrated
Integrate proven revenue programs that drive pipeline from Day 1 into your company for your team to operate, monitor & optimize
MONITOR - Optimize
The Cost you pay without a robust R&D System Pipeline will directly impact your revenue
- Relying on False & Non-sense Matrix
- Launch unproven strategies that customers don't responds to or value
- No clear understanding of what's working & what's not
- No disruptive or sustainable innovation results in wasted spend & low ROI
- Your company falls behind the competition & looses market share
- Significant negative impacts on your company's financial performance
- No clear understanding of priorities & focus of investment
Why you should consider Revenue R&D insted of typical Performance Marketing?
- Innovation cycles are accelerating
- Performance Marketing was all the rage in 2014. Because in 2014, marketers were scored on “MQLs”. And it was super EASY to stand up gated e-book campaigns or run LinkedIn lead gen forms to collect contact information so Sales can try to sell to people who don’t want to buy right now. But it’s 2022. And now marketers are accountable to Qualified PIPELINE & REVENUE (not leads).
- Dark Social Era: Hyper connection of B2B peers through digital channels like social networks and communities scales advocacy, sharing and consumption of content, and other forms of word of mouth.
- Customers control the buying experience
- Companies lack revenue pipeline processes to develop new revenue programs and manage existing programs to fuel sustainable growth. Instead, they find themselves in the midst of Revenue Chaos: the never ending pursuit of MORE and NEW initiatives with the hope that something—anything—will work.
- Dependency of B2B companies on vanity matrixes like More Leads, SDRs, Ads, Sales Reps and New Technologies, CRO, Agency, Growth hacker in the hope that something - anything-will work.
- Measurement complexity outpaces knowledge
Without a Robust R&D process, You Trap your Entire Growth Potential
- No
- Launch unproven strategies that customers don't responds to or value
- No clear understanding of what's working & what's not
- No disruptive or sustainable innovation results in wasted spend & low ROI
- Your company falls behind the competition & looses market share
- Significant negative impacts on your company's financial performance
- No clear understanding of priorities & focus of investment
How your Company looks like with our Revenu R&D?
-
Create a culture of innovation that goes from initial experimentation through commercialization.
-
Build confidence that your revenue engine can deliver sustained growth.
-
Align executives, investors, and your company on what is and isn’t working across all revenue programs.
-
Improve decision making by unifying your revenue organization on a common CRM data standard.
-
Integrate proven revenue programs that drive pipeline on Day 1 with positive return on investment.
-
Deliver on your financial goals and dominate your category.
What you will get with Revenu R&D Pipeline?
Standardized analytics & benchmarking
Increase accuracy and speed of decision making by measuring performance consistently across your entire revenue system and comparing your performance to others like you.
Build confidence & credibility by knowing what works
Generate non-obvious insights by running experiments at scale and turn those insights into proven frameworks, guidance, and benchmarks to train and activate your Revenue R&D team around.
Holistic view of all revenue programs while creating space for innovation
Take a systematic approach for managing revenue development from initial experiments through to fully integrated revenue programs that are major contributors to your company’s growth.
Integrate proven revenue programs that drive pipeline on Day 1
Integrate proven revenue programs into your organization with the necessary training required to manage, monitor, and continually optimize performance.
We'd Love to Work with You!
Join 100+ successful B2B SaaS companies who have a strong point of view on how to create an unfair competitive advantage for your company.
Less Leads, more Revenue.