Your Company Deserves a
Marketing that Make Sales Easier.
Hit your targets and accelerate critical marketing initiatives with GTM Strategy and Demand experts embedded with your team. We assess your strategy, identify the biggest levers for growth, and work in the details with you to get it done.
Some of our Trusted brand Partners
We only work with purpose-driven entrepreneurs with aggressive scale in mind.
Services
End-to-End Marketing Pipeline Execution to
Make Sales Easier & Faster
We build and execute marketing programs tailored to your ICP that generate awareness, drive revenue and build the Sales Pipeline Velocity by Executing our Innovated Revenue R&D GTM Strategies with your Sales Team in the fastest speed possible.
Building & Executing Demand Generation to Demand Conversion Engine with our Innovated Revenue R&D GTM Strategies :
Create Demand
Let your audience know you have what they’re missing. Educate them, build trust, and brand awareness by meeting them where and how they are.
Capture Demand
When prospective customers are ready to buy, we make sure they know how to buy, and prefer buying, from you.
Convert Demand
Turn creating demand into capturing customers and make converting seamless, so you give the right people the right first impression.
Transition from Lead Gen to Demand Gen
Plan, Launch, and Scale Account-Based Marketing
Scale Product-Led Sales to Mid-Market & Enterprise
Multi-Channel Paid Ads to Capture Demand
Marketing Infrastructure, Data Analytics & Reporting
Full Funnel Optimization & Program Development
B2B Sales & Marketing is so “boring” because
companies don’t have a process to manage innovation in their revenue programs
So all net new programs (i.e. “non-boring” activities like a podcast or social media or community or evangelism) are considered failures after 60-90 days, and companies revert back to doing the same old stuff they’ve been doing for the past 10 years that’s been “accepted” by the market and executives:
- SEO/SEM
- Tradeshow booths
- Traditional PR
- Performance Marketing for MQLs
- Unpersonalized automated email “nurtures”
- Gated content for “leads”
- More tech and tools to do cold calling and cold outreach
- The list goes on and on
If you want to innovate for your company and your customers, you need a process to manage the early stages of development to give new programs the opportunity to actually succeed.
Level up your metrics.
Know what's actually driving revenue, and what's not.
Strategy should determine metrics, not the other way around.
You need a measurement model that reveals the real story — the revenue story, not just the convenient one.
Your buyer’s path isn’t linear. Software-based attribution models, whether last-touch, first-touch, or based on some letter of the alphabet, misrepresent your buyer’s journey. More context is needed to supplement this data. That’s where we come in.
Make the shift from lead gen
to demand gen.
Leads don’t pay the bills, customers do.
Stop burning through media budgets by simply optimizing for the 0.4% who click, start telling your story.
Tell them the what, but also the why. Sharing your unique point of view and communicating your key differentiators in a relatable way will beat out tech and spec every time.
Here’s our rough 5-stage R&D process to manage innovation in your Sales & Marketing programs:
Choose 2-3 high upside channels/programs and start executing them to communicate & engage with the buying group at your target customer.
Eliminate distractions – you are laser focused on figuring out how to get these programs to deliver.
Be prepared to be in experimentation mode for 30-90+ days. Most B2B companies don’t have the patience to see this process through.
Most companies start with cookie cutter metrics (likes, traffic, clicks, leads, etc.) and then try to fit new programs into these outdated measurement systems.
Instead, start with your customer, not your metrics! Execute customer focused activities, and then be curious about what new signals you find that correlate with business results.
Once you start to get the positive signals, prove that you can consistently execute the same activity and get a repeatable outcome.
In this phase, teams are forced to drive repeatable pipeline attributed to the programs via hybrid attribution (self-reported attribution, software-based attribution, or other forms of qualitative customer research.
After proven to be repeatable, it’s time to build process, acquire technology, and hire people to operationalize the process so it can consistently deliver for a sustained period of time & create a path for scale.
Now with the resources in place, scale the programs (more content, better production, more budget, etc.) and optimize against the RESULT (qualified pipeline & revenue) while using the existing & new positive signals as leading indicators.
Questions to Ask Yourself
- Are we committed to Change?
- Do we believe in the Blue Scalar Labs Philosophy for Growth?
- Do we have product-market fit & are ready to scale?
- Do we know how to deliver on our growth goals?
- Do we have the skills to execute or do we need help?
We'd Love to Work with You!
We have a strong point of view on how to create an unfair competitive advantage for your company by working for more than 100+ Successful B2B SaaS Companies.
Less Leads, more Revenue.