Leveraging years of marketing experience to build, launch and scale tailor-made, hyper-focused revenue innovation, go-to-market strategy for World’s leading B2B Software companies.
We dream. We do. We deliver.
We work directly in your systems with your team – building critical revenue growth architecture that stays with you forever.
Technology Integrations
Faster Onboarding Systems
Systems Up-Time
We only work with purpose-driven entrepreneurs with aggressive scale in mind.
What do we do?
From Concept to Scaled & Fully Integrated
We implement the technology and reporting you need to do Revenue R&D, including standardizing your revenue data for clearer performance analytics and better benchmarking.
We rapidly generate research and ICP powered by our work with 100+ high-growth B2B companies in over 20 industries, cutting down development timelines to get you to what works faster and with more confidence.
We advance your pipeline of revenue programs leveraging standardized, objective data, and our own innovated 5-stage Revenue R&D process for 2024. Hundreds of split-tests to find out what’s the most profitable way to retain the loyalty of your customers – it’s a goldmine at the end of it.
We integrate proven revenue programs into your organization, equip your team to monitor, optimize, and execute at scale, and provide ongoing performance assessments, strategy recommendations, and expert guidance so you can continually optimize execution and deliver pipeline.
We’re here to make it happen. Our customers accelerate qualified pipeline and revenue while reducing customer acquisition costs.
Increase in Conversion
Increase in Qualified Pipeline
Decrease in acquisition cost per qualified opportunity
For study our Case Studies in detail, step-by-step, visit here:
ARR, ARR, and ARR – how can you drive growth exponentially?
Turn your Minimum Viable Product (MVP) with a few raving fans into Product Market Fit (PMF) with a larger group of paying early adopters. Get Customer Acquisition Cost (CAC) below Customer Lifetime Value (LTV) using our Demand Generation Revenue R&D Strategies to Scale your Sales Pipeline & ARR.
Get Customer Acquisition Cost (CAC) below Customer Lifetime Value (LTV)
Reduce churn and fix any “leaky buckets” before pouring in more cash
Improve Average Revenue Per Unit (i.e. users, customers) and grow deal size.
We connect brands to their customers across all digital touch-points with targeted, highly relevant and personalized experiences. We’re audience led, and data-informed.
We delivered a >4X increase in new trials to their software.
The number of trial-to-subscribers increased by >50%, which shows the increase in relevancy of the ads to the end-user.
Their cost per conversion decreased by 40%, from $44.26 down to $28.36.
For study our Case Studies in detail, step-by-step, visit here:
Go-To-Market Consulting, Demand & ABM Execution, and Creative Integrated Campaigns – all under one roof. We assess your goals and key initiatives, identify your key growth levers, and deliver a customized plan for how we’ll help you get there.
We develop strategies that work for your business, and your buyer while helping you define and measure success.
Performance & Pipeline Analysis
Program Roadmap & Prioritization
Demand Planning & Forecasting
Measurement, Attribution, & Reporting
Full-funnel Optimization
End to End GTM Strategy to Nails the Sales Pipeline
VP of Marketing & CEO
We build and execute marketing programs tailored to your ICP that generate awareness and drive revenue.
Demand Creation, Capture & Convert
Marketing Infrastructure & Data Analytics
Account-Based Marketing
Paid Media
Program Development
Revenue R&D for Sales Pipeline Velocty
Measurement, Attribution, & Reporting
Full-funnel Optimization
Director of Demand, Performance Marketing Manager and CMO
Revenue executives and small or growing revenue teams looking to do any of the following:
We turn non-obvious insights from working with 70+ B2B companies into proven frameworks, guidance, and benchmarks, allowing us to get to what works faster.
We help implement the technology and reporting required to accurately measure programs in a standardized way, increasing your speed of decision-making.
We advance your pipeline of revenue programs leveraging standardized, objective data and our 5-stage Revenue R&D development framework.
We integrate proven revenue programs into your organization, training your team so they can continually optimize execution and deliver pipeline confidently.
DON’T TAKE OUR WORD FOR IT
“Blue Scalar Labs was able to provide rapid ROI through designing and executing a very effective marketing strategy. Rajat and his team overhauled our entire marketing operation and gave us a new DNA that we could take to market.
Besides providing results and direction, Blue Scalar were also a pleasure to work with – it didn’t feel like a typical client/vendor relationship… it actually felt like Blue Scalar Labs were our own in-house marketing team.”
“I have been working with Blue Scalar Labs for the past year and their B2B SaaS marketing expertise has been nothing short of exceptional. Their team of experts have helped us revamp our entire marketing strategy, GTM strategy, resulting in a significant increase in our Revenue pipeline and decrease in CAC.
Their deep understanding of the B2B SaaS industry and use of data-driven insights have allowed us to effectively target and engage with our ideal customer. The team at Blue Scalar Labs are highly responsive, creative, and always goes above and beyond to deliver results.
I would highly recommend Blue Scalar Labs to any B2B SaaS company looking to take their marketing to the next level. Their combination of technical proficiency and exceptional customer service make them a true partner in success.”
“As a growing B2B SaaS company, finding the right marketing agency to help us reach our goals was crucial. With Blue Scalar Labs, we found exactly what we were looking for. Their team’s extensive experience in the B2B SaaS market has helped us refine our messaging and increase brand awareness in our target markets.
Their attention to detail and focus on delivering measurable results is unparalleled. Their data-driven approach has resulted in a significant increase in our online presence and lead generation. The team at Blue Scalar Labs is always available to answer questions and provide valuable insights to help us continue our growth.
We are extremely grateful for the partnership we have formed with Blue Scalar Labs and highly recommend their services to any B2B SaaS company looking for a trusted marketing partner.”
“I was able to tick the marketing box. Problem solved. Issue—and anxiety—removed. It gave me a great deal of peace of mind to know that I didn’t have to worry about marketing anymore and could focus on other areas to grow our business.”
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On our first call, we determine if and how we can help. From there, we craft a tailored plan for you. Last, we execute the plan and crush it – together.